Pan Innovation House Pan Innovation House
Growth partner for food, coffee and organic product brands

We move your food brand into story-led e-commerce and a loyal subscriber community.

In food, the production story, quality certification, a subscription model and the right content decide the sale. Coffee, organic products, artisan producers — we build your brand from scratch.

Sound familiar?

The problems food brands tell us about

The production is beautiful, but we can't tell the story

You have a workshop/farm/village production story, but it isn't told consistently across your site and social media. Consumers can't find an answer to "why should I buy from you".

We couldn't get the coffee subscription started

Subscriptions are the golden model for specialty coffee, but Recharge isn't set up, there's no coffee preference quiz, and fresh-roast calendar integration is missing.

Ad policy is hard in food

Meta and Google are strict about health claims, organic claims and weight-loss claims. Ads get rejected and accounts get suspended.

Logistics are weak — food must stay fresh

Cold chain, fresh produce and short shelf-life products make logistics complex. Regional shipping, insulated packaging and abandoned-cart flows aren't in place.

The full package for food

Everything your food brand needs

From brand story to the subscription model, content production to ad management — every link in one team.

The platforms we use in food

E-commerce + marketplace + social channels

Shopify Recharge subscriptions + Klaviyo
WooCommerce Flexible customisation
Trendyol Turkish marketplace (Food category)
Hepsiburada Turkish marketplace
Getir Rapid delivery (major cities)
Migros Sanal Market Turkish grocery integration
Amazon (TR/UK/DE) FBA for long shelf-life products
Instagram Shopping Story-led selling
8+ Food brand experience
+45% LTV growth from subscriptions
0 Ad policy violations
18+ Production/story content per month
What food brands ask

Food digital growth — FAQ

How are health/organic claim ad policies managed?

On Meta and Google, claims such as "aids weight loss", "prevents disease" or "100% organic" get rejected. Ads get approved with soft benefit language ("natural flavour", "from nature to your table"), certificate badges and customer reviews. The policy expertise is ours.

Does a coffee subscription really work?

The golden model for specialty coffee. Monthly fresh roasts with Recharge, a preference quiz and a 10-15% subscriber discount. Average subscriber LTV = 5-8 months × average basket. Customers stop worrying about running out.

How is the production story filmed?

Our crew spends 1-2 days filming at the workshop/farm/village (drone + interviews + close-ups + product shots). After editing you get 1 main video + 8-12 short Reels + 30+ static visuals.

Should I go into Getir/Migros Sanal Market?

The rapid delivery market is growing. Getir/Yemeksepeti Mahalle/Migros: high volume, low margin. In parallel with your own store: high brand awareness, low profit margin. A strategic decision — we advise based on your sector.

I have a cold-chain product — how do logistics work?

Regional shipping (same day in major cities, 2-3 days elsewhere), insulated packaging, a "Thursday-to-Monday delivery" rule, Aras Kargo as the cold chain partner. We have setup and management experience.

Is selling Turkish food on Etsy/Amazon UK possible?

Very much so — Turkish flavours (Turkish delight, pistachios, spices, coffee) are in high demand in the UK/DE diaspora market. An Etsy (artisanal) + Amazon FBA strategy. Halal certification + EU food labelling are required.

A free consultation for your food brand

Let's talk for 30 minutes — and map out your food brand's digital growth roadmap together

We review your current e-commerce, subscription and content setup, then present 3 clear growth recommendations.

Call now

Pan Innovation House

Call us

By phone

+90 543 930 12 72

Our phone line is open every day.

WhatsApp on your phone

Scan with your phone camera. The chat opens with your message ready.

Prefer that we call you? Leave your details