Pan Innovation House Pan Innovation House
Clinic + Meta Ads

Patients for your clinics through Instagram and Facebook lead forms.

Lead Form Ads, ethical before-and-after video, lookalike audiences and CAPI for conversion. Every campaign complies with healthcare advertising regulations.

Sound familiar?

What Clinic brands tell us when they come to us for help

  • Plenty of followers on Instagram, no leads
  • Ads keep getting rejected (Meta's prohibited words)
  • CAPI is something I have heard of, but I am not sure whether it is set up
What is in the package?

What we deliver in the Meta Ads package for Clinic

Clear scope, transparent pricing, measurable results — a fixed monthly package.

  • 01 Lead Form Ads campaign set-up (Instagram and Facebook)
  • 02 Ethically compliant before-and-after creative production
  • 03 Meta Pixel and Conversions API (CAPI) integration
  • 04 Lookalike audiences (built from your existing patient list)
  • 05 8+ creative variations a month (to prevent ad fatigue)
Platforms we work with

The tool ecosystem for Clinic Meta Ads

Meta Business Suite
Meta Pixel + CAPI
Instagram Lead Ads
WhatsApp Click-to-Chat
Frequently asked questions

Common questions about Clinic Meta Ads

Why do my Meta ads keep getting rejected?

The health category has a list of prohibited words (for example "obese" or "correction"). We write the copy to be compliant from the outset and bring the rejection rate down to zero.

How do I know whether CAPI is set up?

We audit it and report back. Most clinics only have the Pixel and are missing CAPI — which means losing 20-30% of conversions.

Does capturing leads through WhatsApp make sense?

Yes, it is the highest-converting channel in Türkiye. Ads with a "get information on WhatsApp" call to action are standard.

How does a lookalike audience work?

We upload your existing patient list (with hashed e-mail addresses) to Meta, and Meta finds similar demographics and behaviour to build a new audience.

A free 30-minute discovery call for your Clinic brand

We review where your meta ads stands today and give you three concrete improvement recommendations. No obligation.

Call now

Pan Innovation House

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