Detailed definition
Google Ads is the world's largest paid advertising platform. Campaign types: Search (text ads in the search results), Display (banner ads on Google partner sites), YouTube, Shopping (product ads on Google and in the Shopping tab), Performance Max (manages the whole inventory with artificial intelligence) and Local Service Ads (for local service providers). Because it is demand-driven (it responds to what the user is searching for), it brings high-intent traffic.
Examples
- Advertising a restaurant with Search Ads to a user searching for "best pizza in Antalya".