Detailed definition
A list of the people who visited your site is built with a pixel or cookies. You then show those users ads again on Meta or Google: someone who viewed a product → a carousel reminder; someone who added to the basket → a coupon; someone who bought → a cross-sell. Dynamic retargeting (based on a Shopify feed, showing the exact product visited) delivers the highest ROAS.
Examples
- Retargeting a user who looked at a skincare product with a 10% discount coupon three days later.