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Advertising

What is Google Shopping Ads?

E-commerce ads that appear in Google search results with a product image, a price and the brand.

Detailed definition

Google Shopping matches the products in a product feed (Merchant Center) to user searches. It differs from classic text advertising: it is image-led, the price is visible and the seller's name is visible. It appears at the top of the Search results, in the Shopping tab and in Google Lens. Set-up: Merchant Center + a feed connection + a Shopping campaign. It also features in PMax campaigns.

Examples

  • Shopping products at the top of Google when you search for "white running shoes".

Related terms

Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Meta Pixel Meta's JavaScript code that tracks visitor behaviour on your site. Critical for audiences and conversion optimisation.
From the same category

Other terms in the Advertising category

Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Meta Pixel Meta's JavaScript code that tracks visitor behaviour on your site. Critical for audiences and conversion optimisation. CAPI (Conversions API) The method of sending conversion data to Meta from the server. The complement to the Pixel since iOS 14.5. Lookalike Audience A pool of new users whose demographics and behaviour resemble your existing customers — used on both Meta and Google. Retargeting (Remarketing) Showing ads again to users who visited your site but did not convert. Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types.
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