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Social Media

What is Influencer Marketing?

Promoting the brand through collaborations with people who have influence on social media.

Detailed definition

Influencer types: nano (1K-10K), micro (10K-50K), macro (50K-500K), mega/celebrity (500K+). The highest ROI usually comes from micro-influencers: high engagement, a niche audience and a reasonable budget. Collaboration models: barter (in exchange for product), sponsored posts (paid), affiliate (sales commission), brand ambassador (long term). TikTok and Instagram dominate the Turkish market.

Examples

  • A beauty brand working with 10 micro-influencers: 50K reach and 200+ sales a month.

Related terms

TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta). Reels (Instagram + Facebook) Meta's short-video format and answer to TikTok. It gets the highest organic reach in the algorithm. UGC (User-Generated Content) Brand content that customers produce and share themselves — testimonials, photos, video. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value.
From the same category

Other terms in the Social Media category

UGC (User-Generated Content) Brand content that customers produce and share themselves — testimonials, photos, video. Reels (Instagram + Facebook) Meta's short-video format and answer to TikTok. It gets the highest organic reach in the algorithm. TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta).
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