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Social Media

What is Reels (Instagram + Facebook)?

Meta's short-video format and answer to TikTok. It gets the highest organic reach in the algorithm.

Detailed definition

Reels are vertical videos of 15-90 seconds. Meta's algorithm has given Reels the highest organic priority since 2023. Critical for brands: posting at least 3-5 Reels a week from the brand account is the only way to grow on Instagram. The rules are trending audio, on-screen text and a hook in the first three seconds.

Examples

  • A beauty brand's "morning skincare routine" Reels reach 10K+ people a week.

Related terms

TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta). Influencer Marketing Promoting the brand through collaborations with people who have influence on social media. UGC (User-Generated Content) Brand content that customers produce and share themselves — testimonials, photos, video. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).
From the same category

Other terms in the Social Media category

TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta). Influencer Marketing Promoting the brand through collaborations with people who have influence on social media. UGC (User-Generated Content) Brand content that customers produce and share themselves — testimonials, photos, video.
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