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Social Media

What is UGC (User-Generated Content)?

Brand content that customers produce and share themselves — testimonials, photos, video.

Detailed definition

UGC is trusted 6x more than advertising (Stackla, 2023). Ways to collect it: hashtag campaigns (#brandname), review platforms (Yotpo, Trustpilot), influencer collaborations, a post-purchase email request. Customer permission is essential before using it as ad content.

Examples

  • A beauty brand collected 100+ pieces of user content through a "share your routine" hashtag and used them in advertising.

Related terms

Influencer Marketing Promoting the brand through collaborations with people who have influence on social media. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool). Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available.
From the same category

Other terms in the Social Media category

Reels (Instagram + Facebook) Meta's short-video format and answer to TikTok. It gets the highest organic reach in the algorithm. TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta). Influencer Marketing Promoting the brand through collaborations with people who have influence on social media.
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