Detailed definition
Klaviyo is the most widely used email marketing tool on Shopify. Advantages: an e-commerce data model (orders, visits, products), segmentation (RFM, predicted LTV), AI flows. Pricing is per active subscriber ($45/month starting at 500 contacts). It is the standard in sectors with high repeat purchase rates such as beauty, fashion and supplements.
Examples
- For a beauty brand on Klaviyo, Welcome + Abandoned Cart + Post-Purchase + VIP Loyalty + Win-back are the five standard flows.