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What is Lead Magnet?

Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).

Detailed definition

A lead magnet is the most effective way to move a cold audience onto your email list. What makes one work: it is specific (not general), immediately usable, short (minutes rather than hours) and focused on a problem and its solution. Types: PDF guides, Notion templates, Excel calculators, free tools (such as an SEO test), webinar sign-ups, email courses.

Examples

  • A "25-point checklist for raising e-commerce conversion" PDF lead magnet.

Related terms

Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available. Brand Positioning The clear position a brand takes in the target audience's mind, and where it differs from competitors.
From the same category

Other terms in the Content category

Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value.
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