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What is Email Marketing?

Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase).

Detailed definition

In e-commerce, one marketing email is 5x cheaper than one ad click. Klaviyo (built for e-commerce) is the strongest solution; Mailchimp is simpler; ConvertKit is ideal for creators. Automated flows: Welcome (on subscribing), Abandoned Cart (added to the basket then left), Post-Purchase (cross-sell after the order), Win-back (customers who have not bought for a long time).

Examples

  • A beauty brand running five automated flows in Klaviyo: 25% of revenue from email.

Related terms

Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool). Cart Abandonment When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned. LTV (Lifetime Value) The total revenue a customer generates for the brand over their lifetime. A critical metric in subscription and e-commerce models. Brand Positioning The clear position a brand takes in the target audience's mind, and where it differs from competitors.
From the same category

Other terms in the Content category

Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).
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