Detailed definition
Unlike off-page SEO, on-page work is entirely under your control: the title tag (60-70 characters), meta description (120-170 characters), h1 (only one per page), the h2-h6 hierarchy, image alt text, internal linking, content length and intent match, canonical URL, hreflang (for multilingual sites) and schema markup. Without on-page work, off-page work (backlinks) has no effect.
Examples
- A/B testing the same content with two different titles to increase the click-through rate.