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SEO

What is Meta Description?

The short description that appears under the title in Google search results. It directly affects CTR.

Detailed definition

Between 120 and 170 characters inside <meta name="description" content="...">. It is not a direct ranking factor for Google, but it has an indirect SEO effect because it influences the click-through rate. It should contain a keyword, a value proposition and a call to action. Every page should have a unique one.

Examples

  • "Win local customers for your restaurant with Google Ads. Call tracking + Yemeksepeti optimisation. Request a free consultation."

Related terms

On-Page SEO The SEO optimisation carried out on the page itself: title, meta description, heading hierarchy and content quality. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching. Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition.
From the same category

Other terms in the SEO category

SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The four criteria Google uses to assess content quality: experience, expertise, authoritativeness and trust. Core Web Vitals The three main metrics Google uses to measure site performance: LCP, INP and CLS. LCP (Largest Contentful Paint) How long the page's main content block (usually the hero image or heading) takes to load. Good: <2.5s, poor: >4s. CLS (Cumulative Layout Shift) The total score for unexpected layout shifts while the page loads. Good: <0.1.
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