Detailed definition
Causes: extra costs (shipping, tax), forced account creation, a long checkout, payment security concerns. Recovery: email retargeting (a three-step flow at 1h, 24h and 72h), exit-intent pop-ups, basket coupons, Meta retargeting. A Klaviyo and Shopify integration is the standard set-up.
Examples
- 10K add-to-basket events × 30% recovery = 3K additional sales.