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E-Commerce

What is Amazon FBA (Fulfillment by Amazon)?

You send your products to an Amazon warehouse and Amazon handles storage, packing, shipping and returns.

Detailed definition

FBA advantages: the Prime badge (higher conversion), the Amazon guarantee, customer service handled by Amazon. Disadvantage: high commission plus storage and long-term fees. The alternative is FBM (Fulfillment by Merchant) — you ship yourself for a lower commission. In general: FBA for high-conversion products, FBM for niche or bulky ones.

Examples

  • A textile brand selling in the US market with the Prime badge through FBA sees a high ROI.

Related terms

Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. B2B E-Commerce An e-commerce model built for business-to-business selling. Dealer/current accounts, MOQ, price lists, payment on terms. Reels (Instagram + Facebook) Meta's short-video format and answer to TikTok. It gets the highest organic reach in the algorithm. TikTok For Business TikTok's brand side — organic content, TikTok Ads and TikTok Shop (beta). Influencer Marketing Promoting the brand through collaborations with people who have influence on social media.
From the same category

Other terms in the E-Commerce category

Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. B2B E-Commerce An e-commerce model built for business-to-business selling. Dealer/current accounts, MOQ, price lists, payment on terms. AOV (Average Order Value) Average basket value — total revenue ÷ number of orders. Cart Abandonment When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus).
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